Wild Hive, an Austin-based marketing and consulting firm specializing in food, agriculture, and lifestyle brands, announced today the addition of McKenzie Hall Jones to its growing team of experts.
McKenzie serves as an integral member of Wild Hive, utilizing her social media expertise, food and nutrition knowledge, culinary and content development skills, and passion for communications to benefit the agency’s growing roster of clients, including the National Processed Raspberry Council, the Tri-Lamb Group, the National Mango Board, Maple Hill Creamery, the National Watermelon Promotion Board, the a2 Milk Company, Cadena Bio, and Woom Bikes.
“We are laser-focused on hiring extraordinary people — the quality of our work is directly related to the quality of the individuals on our team. McKenzie is a prime example of this. She is a well-respected health professional and communicator and a forward thinker in the world of culinary nutrition and social media,” said Allison Beadle, CEO and Founder of Wild Hive. “McKenzie brings a unique mix of expertise, and because of her success as a blogger and writer, she has top-notch influencer relationships. Plus, she’s an absolute joy to work with.”
Prior to joining Wild Hive, McKenzie co-founded Nourish RDs, where she consulted with agricultural boards, food companies, and other health professionals to provide an array of nutrition marketing and public relations services, including social media strategy and management, spokesperson and media outreach, recipe development, consumer-friendly and evidence-based blogs and articles, public speaking and workshops.
“We are in the midst of a food paradigm shift, which means you have to think and be different in order to effectively reach consumers and influencers,” said McKenzie. “Wild Hive gets this better than anyone else and is doing such exciting and innovative work. I’m thrilled to join the team.”
McKenzie was previously a contributing editor for Environmental Nutrition, and her recipes and nutrition advice have been featured in publications such as The Chicago Tribune, Today’s Dietitian, SELF Magazine, Men’s Fitness, Men’s Health, Livestrong.com, and Huffington Post.
A magna cum laude graduate of California Polytechnic State University’s Nutrition program, McKenzie completed her dietetic internship at Bastyr University in Seattle. She is a native of Alberta, Canada, and resides in Los Angeles, California with her husband, Evan.