Allison’s marketing career began as a registered dietitian working in oncology. You read that correctly. Working in the clinical world gave Allison a heart for people and the role of food in healing, but after a couple of years, it was time for a change. So, she made the leap to the food industry where she worked in marketing and managed nutrition communications for the Central Market division of the H.E.B. Grocery Company. She was blessed to work with some of the most remarkable, interesting, and intelligent people in her career. It was here that she found her passion for food storytelling and marketing. She found that her background in nutrition science, love of food, fascination with culture and travel, innate desire to continually connect with others, and expressive nature were a good mix for educating consumers, professionals, and industry members. And innovating.
As the president and CEO of Wild Hive, she does everything you might imagine she does. Each day, she gets to work with awesome people, incredible clients, inspiring industries, innovative entrepreneurs intent on changing the world, and she travels a good bit. And she’s grateful each and every day for the opportunity to build a business that thinks and acts differently and hopefully makes life better for everyone it comes in contact with.
Prior to launching Wild Hive, Allison was senior vice president for Fleishman-Hillard, Inc. where she counseled numerous brands and commodity organizations including Chobani Greek Yogurt, the California Raisin Marketing Board, Paramount Farms (Wonderful Pistachios), the Tri-Lamb Group, TexaSweet Citrus Marketing, the National Mango Board, Sunsweet, the California Table Grape Commission, the United States Potato Board, and the Texas Beef Council.
As a former retail dietitian, Allison has a special place in her heart for the trailblazing dietitians who are doing amazing things to educate consumers and transform the retail grocery industry. To that end, she helped spearhead the launch of two game-changing initiatives focused on helping retail dietitians succeed: the Retail Dietitians Business Alliance (RDBA) and Fleishman-Hillard’s ‘What’s in Store.’
Allison holds a bachelor’s degree in nutrition science from Texas A&M University and a master’s degree in nutrition science from Boston University. A member of the Academy of Nutrition and Dietetics (AND), she is past-chair of the Food and Culinary Professionals (FCP) Dietetic Practice Group (DPG) and is a member of the International Association of Culinary Professionals (IACP).
Allison is wife to Brian and mommy to Audrey (6 years) and Walker (3 years). More than anything in the world, she loves traveling and exploring with her family…taking her kids along for exciting adventures to big cities, small towns, countrysides, islands, and everywhere in between. She’s an eighth generation Texan. And it’s never a dull moment in her world!