Challenge
Lamb preparation and nutrition value is often misunderstood—take this chef-favorite protein and get health professionals to understand its appeal as well.
Solution
Introduce lamb as part of a culinary medicine curriculum to showcase both its ease of preparation and nutritional value.
Results
- Hands-on training turned lamb novices into the ultimate lamb-assadors!
- More than 70 registered dietitians and physicians attended multiple immersive educational workshops custom-designed by Wild Hive and presented at the Goldring Center for Culinary Medicine in New Orleans.
- Attendees delivered multiple traditional and social media placements including lamb and the client’s messaging.
- Health meets Food: Culinary Medicine Conferences reached over 600 physician, physician assistant, nurse practitioner and registered dietitian attendees.