How can food marketing leaders convince shoppers to choose one food over another, especially when so many foods strive to achieve “superfood” status or become a health-conscious consumer’s go-to choice?
The seeds for purchase-decision making are planted long before the shopper is in-store or on the retailer’s app, choosing which foods to add to their basket. These seeds are sown in the complex information ecosystem surrounding all of us. Our food perceptions are shaped by articles shared on social media, content posted by influencers, recommendations from health professionals and personal trainers, comments from friends and family members around the dinner table, and headlines vying for our attention as we “scroll.”
If you’re trying to position your product based on a health and wellness proposition—how do you stand out?
By translating the results of meaningful high-quality nutrition research into consumer-friendly messaging, you can build credibility, enhance your product’s reputation, win mindshare and ultimately drive increased sales.
But there’s a right and a wrong way to approach nutrition research. In our comprehensive 5-step guide, you’ll learn how to utilize nutrition research in a way that is both responsible and effective by:
- Bridging the gap between in-house research and marketing teams
- Aligning your research objectives with your marketing goals
- Adhering to best practices in nutrition research
- Utilizing existing data effectively
- Translating scientific findings into compelling consumer messages
Fill out the form below to access the guide to discover the right way to integrate nutrition research into your food marketing plan.