Build Demand for Your Ingredient in Foodservice and CPG Channels

Generate excitement for your product as an ingredient. Our specialized skills and expertise are designed for the food and agriculture industry. We know what the market is hungry for — and what it takes to connect and resonate with your B2B audiences. 

Novel ingredient usage and inventive culinary concepts can make your product a must-have in packaged foods, on foodservice menus and on kitchen tables. We’re experts at developing new product and usage concepts and communicating them to the right industry opinion leaders to make your ingredient stand out.

Our culinary capabilities include:

  • Foodservice Marketing
  • Ingredient Marketing
  • Culinary Education
  • Culinary Medicine
  • Recipe Development
  • Foodservice Training
  • New Product Innovation
  • Menu Development

Wild Hive has been a longtime partner of the lamb industry, and they continue to bring innovative ideas and opportunities to support our work. Their ability to marry nutrition messaging with culinary know-how has exceeded our expectations and delivered fantastic results. The Wild Hive team’s relationships with nutrition professionals, combined with their professional experience in retail and foodservice, have made them exceptional partners. They are efficient and results-oriented partners who deliver excellence with every program.

Megan Wortman, Executive Director
American Lamb Board
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We have been pleased with the talent and responsiveness of the Wild Hive team. They have a helpful framework for providing the resources we need to meet the challenges our raspberry growers have in the marketing and communications area. They helped us develop a Strategic Plan that pulled all aspects of our Commission’s work together and is a helpful guide to evaluate new opportunities and directions. We recommend you give this team a good look!

Henry Bierlink, Executive Director
Washington Red Raspberry Commission
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I’ve known the Wild Hive team for many years and was thrilled when I finally had the chance to work with them. Their knowledge of the Culinary Medicine and Food as Medicine space are second to none and we’re proud of the work we’ve been able to collaborate on together.

Bonnie Johnson, MBA, RDN, Director of Nutrition & Industry Relations
Potatoes USA

Gain Market Share in Your Category

Whether you’re driven by pure competition or new consumer trends, we understand the industry and know how to position your ingredient as a must-have on menus and in packaged foods. 

We analyze the marketplace as well as your category and conduct research to understand barriers to purchasing or using your ingredient. Then, we develop an overarching marketing strategy to drive culinary innovation centered around your ingredient through:  

  • Ingredient innovation workshops
  • Culinary education
  • Chef partnerships
  • New product concepts

The result? An integrated plan that increases demand for your product in foodservice, packaged foods and more.