As a marketing leader, you may find yourself balancing the challenges of a multi-stakeholder landscape, economic pressures and demands from audiences whose attention is limited at best. How do you deliver a compelling experience that is both differentiated and elevated? How do you engage your audiences — from suppliers and investors to retailers and consumers — with a cohesive narrative? And how can you get the most out of your marketing input so that every program maximizes output?
The key is a strong integrated marketing strategy that can be optimized over time. This guide is designed to inspire your marketing efforts with fundamental considerations to help accomplish your goals.
This eBook explores:
- The nuances of integrated marketing in the context of the food industry
- How and why to think like a CPG brand
- The ingredients that make up of effective integrated marketing campaigns
- How to overcome barriers to implementation
- How to put integrated marketing to work for you
Download the guide: